Magazine of the Year Cottage Life debuts Augmented Reality in Spring Issue


On newsstands now, the Spring 2015 issues of Cottage Life magazine and its sibling Cottage Life West feature not only great writing and photography about life in the great outdoors, but also new interactive elements that invite the reader to experience content in augmented reality.
The concept is made possible via a partnership with Blippar, a market leading image-recognition and augmented reality app. After downloading the free Blippar app onto a smartphone or tablet, readers can place their device over the issue’s “blippable” pages to unlock a series of exclusive content.

“We wanted to build an interactive experience for our loyal print audience that would integrate digital technology and enhance the way they interact with that form of media. This partnership with Blippar will not only change the way print magazines are consumed, but also change the way advertisers showcase their products.” — Penny Caldwell, editor-in-chief, Cottage Life.

In 2014 Cottage Life was named Magazine of the Year by the National Magazine Awards Foundation, and has won 48 National Magazine Awards over its 32-year history. This year’s National Magazine Awards will be held on June 5. The nominees will be announced on May 4.

Watch: 4 National Magazine Award-winning editors talk about Canadian Magazines

Last Thursday on TVO’s The Agenda with Steve Paikin, four prominent Canadian magazine editors appeared together in conversation about the challenges and opportunities of magazine publishing and engaging readers in a digital age and in a crowded, shifting marketplace. (SPOILER ALERT: The answer to the digital-age question–“Will there still be print magazines in 10 years?”–is yes!)
  • Haley Cullingham, editor-in-chief of Maisonneuve
  • Sarah Fulford, editor-in-chief of Toronto Life
  • Jonathan Kay, editor-in-chief of The Walrus
  • Steve Maich, senior vice-president & general manager of Rogers Publishing and founding editor of Sportsnet
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A few annotations:

When host Steve Paikin introduces everyone with their associated magazine, describing each as having won “Best Canadian Magazine of…” he is referring to the National Magazine Award for Magazine of the Year (or, in the case of Sportsnet, Tablet Magazine of the Year).
Toronto Life: Magazine of the Year 2007 (and 1985 & 1989)
Maisonneuve: Magazine of the Year 2011 (and 2004)
The Walrus: Magazine of the Year 2006
Sportsnet: Tablet Magazine of the Year 2013
Steve Maich is a member of the board of directors of the National Magazine Awards Foundation.

Magazine of the Year Cottage Life on special display at Chapters Indigo

When the lights came up on the final prize of the 2013 National Magazine Awards, the 500 gala guests at The Carlu and the thousands following the show on Twitter leaned in to hear the following words: “The winner of the award for Magazine of the Year: Cottage Life.”
This month and next, you can find the latest issue of Canada’s Magazine of the Year on a special display at 91 Chapters and Indigo superstores across Canada, alongside many other National Magazine Award-winning titles as part of a new promotional partnership between the NMAF and Indigo Books & Music, Inc. This promotion is made possible in part, through funding from the Ontario Media Development CorporationContinue reading “Magazine of the Year Cottage Life on special display at Chapters Indigo”

A Look at Canada's Best Magazine Websites

At this year’s 37th annual National Magazine Awards, macleans.ca–the website of Canada’s 103-year-old venerable news magazine–won the award for Magazine Website of the Year.

The award goes to the magazine website (either a companion site or an online-only magazine) that most successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the medium of web-based publishing. A jury convened by the National Magazine Awards Foundation evaluates all entries and comes to a consensus on three finalists and a single winner.
With more than 2.1 million total weekly readers, Maclean’s magazine continues to be a major force in Canadian news and opinion. Online, macleans.ca is a compelling destination for political commentary and discussion, feature stories, social debate and cultural musings. Visitors get full access to exclusive online features, interactive media and the latest from its award-winning bloggers.
The Maclean’s web team presents a platform that can look great on any screen, big or small. Their grid-like display allows for easy translation to a scrollable list format on your mobile device. Functionality and content prominence are what make their simplistic design work.

“For Maclean’s, we are now presenting more information than ever before, while at the same time occupying less screen real estate until you need it,” says senior director and publisher Ryan Trotman.
Their layout choices create a site that is easily digestible and remains consistent with the way we currently consume information through social media. Our surfing habits have changed and macleans.ca has addressed this new social characteristic.
 
HONOURABLE MENTION
The judges awarded Honourable Mention in the category Magazine Website of the Year to Hazlitt and Torontoist.

Five of Hazlitt‘s most recent and popular features play on a slideshow atop the site, which was founded in 2012 as an online literary and cultural affairs magazine by Random House Canada. Sections chosen for Hazlitt’s menu bar communicate their unique role in the world of literary fiction.
Features, Blog, A/V, Comix, Fiction and Hazlitt Originals line the top of their homepage, echoing their core value in exhibiting great writing on diverse subject matter while contributing to cultural at all levels. A grid-like image and title display sits to the right of a list of their ‘most popular’ articles. Their most recent publications and twitter feed follow, appearing atop a freeform of content links organizes in blocks.
Users can scroll titles referring to subsection headings for anything that may be of interest. The style does not present the visitor with rigid sections, but rather allows the content to be displayed in a way that gives all subsections equal treatment.
“Hazlitt aspires to publish great writing on everything,” its editors told the NMAF in a statement submitted with its application. “Politics, art, the environment, film, music, law, business. Books and writers, their ideas, insights and stories, are at the heart of what we do, because books and writers are at the heart of culture, both high and low.”

Displaying a cover photo and a lead to impress visitors to ‘read more,’ the Torontoist site exhibits a format similar to what we see when we open a newspaper to scan for stories. Editor-in-chief Hamutal Dotan says this was done intentionally to challenge the idea that online magazines are somehow less informative or not as well-researched as hard copy, printed articles.
“We aim to be the home for people who really care about Toronto, who want to engage in its development and evolution, but who don’t equate formality of tone with substance,” she says.
Regular features, such as ‘Extra, Extra’ and ‘Newsstand’ are Torontoist’s way of offering curated content in what Dotan calls “a downright commitment to sharing work that other publications, including our competitors, are producing.”
In an editorial mandate received by the National Magazine Awards Foundation, the Torontoist editors referred to the site as “compulsively readable and up-to-the-minute… Torontoist is a digital magazine for the modern, edgy urbanite, eschewing categorization in order to serve and reflect a dynamic city full of people who want to learn more about the place they call home.”

Make macleans.ca, Hazlitt and Torontoist part of your summer online reading.
And congratulations to all the winners of the 37th annual National Magazine Awards.
Special thanks to Melissa Myers for her research and conducting interviews for this post.

Announcing the Winners of the 37th annual National Magazine Awards!


The National Magazine Awards Foundation (NMAF) is pleased to announce the winners of the 37th annual National Magazine Awards.
At this year’s gala on June 6, presented by CDS Global and hosted by humourist (and award-winner) Scott Feschuk, the NMAF presented Gold and Silver awards in 47 categories representing the best in Canadian magazines from the year 2013.
Complete list (PDF) of all winners
Full-text of all nominated and winning articles
Twitter highlights
La version française

SPECIAL AWARD WINNERS

Magazine of the Year
Sponsored by RBC Royal Bank
Cottage Life

Magazine Website of the Year
Macleans.ca
14720

Tablet Magazine of the Year
Sportsnet

Best New Magazine Writer
Sponsored by Reader’s Digest Foundation
Catherine McIntyre

Foundation Award for Outstanding Achievement
Kim Jernigan

Top Winning Magazines at the 37th National Magazine Awards:

Magazine Gold Silver HM
The Walrus 7 6 22
Maclean’s 4 1 13
Maisonneuve 4 1 9
L’actualité 3 2 18
Report on Business 3 2 16
Cottage Life 3 1 9
Eighteen Bridges 3 1 7
Legion Magazine 2 0 1
Western Living 1 3 4
Sportsnet 1 2 7
The Grid 1 1 12
Hazlitt 1 1 8
Flare 1 1 2
United Church Observer 1 1 2
enRoute 1 1 1
Malahat Review 1 1 1
Torontoist 1 1 1
Toronto Life 0 2 16
Jobboom 0 2 0

See the complete list of winners at magazine-awards.com.

INTEGRATED AWARDS – GOLD WINNERS  

Best Single Issue
Tenth Anniversary Issue
The Walrus


Magazine Covers
Larry Fink
Report on Business

Infographics
How Much Does a Street Cost?
The Grid

Editorial Package (Web)
Canada’s Best New Restaurants
enRoute
13628

Online Video
Boy Genius
Maclean’s

Single Service Article Package
Calendrier de l’avent
Ricardo

Words & Pictures
Sponsored by CDS Global
Water
The Walrus

WRITING AWARDS – GOLD WINNERS

Arts & Entertainment
Curtis Gillespie
Rebel Without Applause
Eighteen Bridges

Best Short Feature
Paul Wells
Boy Genius
Maclean’s 

Blogs
Jamie Bradburn, Kevin Plummer, David Wencer
Historicist
Torontoist

Business
Sponsored by Accenture
Charles Wilkins
This Little Piggy Went to Market…and the Farmer Lost Money
Report on Business

Columns
Sponsored by Impresa Communications Ltd.
Chantal Hébert
Politique
L’actualité

Editorial Package (Print)
Sponsored by Canadian Society of Magazine Editors
Marine Corniou, Dominique Forget, Joel Leblanc, Raymond Lemieux, Chantal Srivastava
Août 2013
Québec Science

Essays
Curtis Gillespie
In The Chair
Eighteen Bridges

Fiction
Jess Taylor
Paul
Little Brother Magazine

Health & Medicine
Ann Silversides
First Do No Harm
Maisonneuve

How-To
Jane Rodmell, David Zimmer
Best Flavour Ever
Cottage Life

Humour
Scott Feschuk
Assemble ingredients. Pause dramatically.
Maclean’s

Investigative Reporting
Adam Day
One Martyr Down
Legion Magazine

One of a Kind
Craig Davidson
The Marineland Dreamland
The Walrus

Personal Journalism
Liz Windhorst Harmer
Blip
Malahat Review

Poetry
Karen Solie
Conversion
Hazlitt

Politics & Public Interest
Lisa Fitterman
The Avenger
The Walrus

Profiles
Omar Mouallem
The Kingdom of Haymour
Eighteen Bridges

Science, Technology & Environment
Sponsored by GE Canada
Alanna Mitchell
Losing the Hooded Grebe
United Church Observer 

Service: Health & Family
Sharon Adams
Lest We Forget: The Shocking Crisis Facing Our Wounded Veterans
Legion Magazine

Service: Lifestyle
Valérie Borde
Vive le poisson éco!
L’actualité

Service: Personal Finance & Business
Sponsored by Manulife Financial
Denny Manchee
The Hand-Me-Down Blues
Cottage Life

Society
Dan Werb
The Fix
The Walrus

Sports & Recreation
Jonathan Trudel
La machine à broyer les rêves
L’actualité

Travel
Taras Grescoe
Big Mac
The Walrus

 

VISUAL AWARDS – GOLD WINNERS

Art Direction of an Entire Issue
Sponsored by The Lowe-Martin Group
Paul Sych
Issue 1
fshnunlimited (f.u.)

Art Direction of a Single Article
Underline Studio
Not in the Age of the Pharaohs
Prefix Photo

Beauty
John Van Der Schilden, Photographer
Brittany Eccles, Art Director
Juliana Schiavinatto, Stylist
Vanessa Craft, Beauty Director
Masterpiece Theatre
ELLE Canada

Creative Photography
Paul Weeks
Wall Candy
Azure

Fashion
Petra Collins, Photographer
Jed Tallo, Art Director
Corey Ng, Stylist
Pastels Take Shape
Flare

Homes & Gardens
Martin Tessler, Photographer
Paul Roelofs, Art Director
Nicole Sjöstedt, Stylist
Bright Idea
Western Living

Illustration
Selena Wong
Old Wounds
Maisonneuve

Magazine Website Design
TheWalrus.ca
The Walrus

Photojournalism & Photo Essay
Sponsored by CNW Group
Brett Gundlock
El Pueblo
Maisonneuve

Portrait Photography
Anya Chibis
Larry Fink
Report on Business

Spot Illustration
Gracia Lam
The Elite Yellow Peril
Maisonneuve

Still-Life Photography
Liam Mogan
Set Pieces
Sharp

ABOUT THE 37th ANNUAL NATIONAL MAGAZINE AWARDS
More than 500 members of the Canadian magazine industry—publishers, editors, art directors, writers, photographers, illustrators, circulators and more—joined esteemed sponsors and other guests at the 37th annual National Magazine Awards gala on June 6, 2014, at The Carlu in Toronto, presented by CDS Global.
This year, from nearly 2000 individual entries received nationwide, the NMAF’s 238 volunteer judges nominated a total of 376 submissions from 92 different Canadian magazines for awards in 47 written, visual, integrated and special categories.
ACKNOWLEDGEMENTS
The National Magazine Awards Foundation acknowledges the financial support of the Ontario Arts Council, an agency of the Government of Ontario, as well as the Ontario Media Development Corporation.
The NMAF thanks its corporate sponsors Accenture, GE Canada, Manulife Financial, RBC Royal Bank, The Lowe-Martin Group, Canadian Society of Magazine Editors, Penguin Random House and Reader’s Digest Foundation for their generous financial support of the National Magazine Awards.
The NMAF thanks its media partners Cottage Life Media, Impresa Communications Ltd., Masthead, Rogers Media, TC Media and Toronto Life for their generous support of the National Magazine Awards.
The NMAF thanks its event partners CNW Group and Media Vantage, The CarluDaniel et Daniel, Relay Experience, KlixPix and Michèle Champagne for their generous support of the National Magazine Awards.
The NMAF gratefully acknowledges all its suppliers and its contributors who donated gifts in kind to support the awards program. We thank them for their generosity, interest and expertise. Thanks also to our hard-working event volunteers.
And thanks again to our wonderful Master of Ceremonies, Scott Feschuk.

ABOUT THE NATIONAL MAGAZINE AWARDS FOUNDATION
The National Magazine Awards Foundation is a bilingual, not-for-profit institution whose mission is to recognize and promote excellence in the content and creation of Canadian print and digital publications through an annual program of awards and national publicity efforts.
For more information, visit magazine-awards.com and follow us on Twitter (@MagAwards).