Off the Page appears regularly on the Magazine Awards blog. Today we catch up with writer J.B. MacKinnon, winner of 11 National Magazine Awards and author of The Once and Future World (Random House Canada).
NMAF: In an essay titled “A 10 Percent World” (The Walrus, September 2010), you argued that humanity’s vision of an idyllic past is myopic; that in seeking to temper the impact that we have on our environment, our purpose “is not to demand some return to a pre-human Eden, but rather to expand our options”; that “our sense of what is possible sets limits on our dreams.” What did you mean by expanding our options beyond the limits?
J.B.: “A 10 Percent World” looks at the natural world of the historical past—a much richer and more abundant state of nature than we know today. We’ve largely forgotten this more plentiful world, and that limits our sense of the possible.
Yes, it’s depressing to find out that grizzly bears used to live on the Canadian Prairies and they don’t any more, or that Vancouver waters were home to a year-round population of humpback whales that were all slaughtered by 1908. But if we aren’t aware of these facts, then the absence of the bears and the whales seems normal. When we do become aware of them, we’re able to set a higher bar for our vision of what nature can be.
NMAF: That essay won a National Magazine Award in 2011. What impact did the magazine publication and the award have on your decision to pursue a book project, resulting in your recently published The Once and Future World?
J.B.: In this case, a book idea became a magazine story. In 2011, I was already thinking about The Once and Future World, but I needed to explore whether it had the potential I thought it did.
“A 10 Percent World” was that initial foray into the depths. The story had an impact on readers, and when it also won a magazine award I was able to move forward on the book with a lot more confidence.
NMAF: You’ve been a professional writer for more than a decade, with 11 National Magazine Awards (and 31 nominations). What role do Canadian magazines play in your career, and what significance do you put on winning awards?
J.B.: I became a writer during the largely overlooked great recession of the early 1990s, and the limited opportunities of that time made a deep impression on me. Fortunately, a few Canadian editors took a chance on my work, and I’ve been able to build from there. But I’m always trying to sharpen my teeth—to push toward deeper themes or better writing. It doesn’t always work, and I appreciate that Canadian magazines are still giving me chances. They don’t always expect me to show up with all my t’s crossed and i’s already dotted.
Awards are one way to measure whether or not what I’m doing on the page is working—the awards themselves matter less to me than the nominations. Consistent nominations tell me that I’m continuing to do work that is recognizably among the best in the country. Actually taking home a gold or silver is a much less predictable matter. Of course, when it happens, well… it never gets old, let’s say that.


J.B. MacKinnon is the award-winning author of The Once and Future World, The 100-Mile Diet and Dead Man in Paradise. His writing has appeared in great Canadian magazines including Explore, The Walrus, This Magazine and more. He was the writer for the documentary Bear 71, which explores the intersection of the wired and wild worlds through the true story of a mother grizzly bear. Discover more at jbmackinnon.com.