NMAF partners with Indigo Books & Music on Ontario newsstand promotion

For the third year, the National Magazine Awards Foundation (NMAF) is partnering with Indigo Books & Music Inc. to launch an Ontario-wide newsstand promotion designed to increase awareness about Canada’s best magazines in 2016 published in both official languages.
With this strategic initiative, the NMAF strives to provide award-winning Canadian nma_medalistdisplay_2016_square_v1publishers the opportunity to cost-effectively maintain or improve newsstand sales, subscriptions and magazine visibility within the highly competitive North American market by jointly marketing their nationally recognized award on newsstands.
For eight weeks starting today, this year’s participating award-winning publications will be displayed in a special NMA newsstand frame in all Ontario Indigo superstores. Magazines taking part in this initiative include 2016 Magazine of the Year winner Maisonneuve, as well as award winners Canadian Notes & Queries, Cottage Life, DTK Men, Maclean’s, Ricardo, Sportsnet, The Walrus, THIS Magazine and Toronto Life.


The NMAF, whose mandate is to recognize and promote award-winning Canadian magazines and content, strives to implement initiatives that help publications thrive in the evolving magazine industry. With this newsstand promotional campaign, the Foundation is providing publishers with a distinctive opportunity to leverage their prestigious award in order to maximize their impact on newsstands.
This promotional initiative was launched for the first time in 2014. Last year, a total of 7,852 magazine copies from 18 different publications from were sold during the six week campaign (Oct-Nov) which generated 173% more revenue than the year before.
The NMAF gratefully acknowledges the generous support of the Ontario Media Development Corporation (OMDC) to make this project possible.
Visit any Ontario Indigo Superstore to see the Best Magazines of 2016.

What's on Canadian Magazine Newsstands in April


Welcome to April, the month of Easter and Earth Day, Pesach and primroses, hockey playoffs and opening-day pitches. We stop wearing Canada Goose and start planning patio parties. We crave spring fashions, healthy menus, and weekend escapes. And everything we need to know is held in the pages of a magazine.
Here’s just a sampling of National Magazine Award-winning titles on newsstands now. Happy spring reading!

Image via WikiCommons.

Legion, Canada's History, Style at Home among winners at Canadian Cover Awards

Last night Magazines Canada and Circulation Management Association of Canada co-presented the 2015 Canadian Cover Awards at the Courtyard Toronto Downtown.
Gold, Silver and Bronze awards were presented in 8 categories for this year’s awards.
And the  Gold winners are…

General Interest, Arts, Lifestyle & Regional: Legion Magazine
Home & Décor: Style at Home
News, Business & Celebrity: Hello! Canada
Sports & Leisure: The Hockey News
Women’s Service: Elle Quebec
Family & Kids: chickaDEE
Small Magazines: Canada’s History
SIPs & New Magazines: Ignition

 
The final award of the evening, for Newsstand Marketer of the Year, was presented to Anita Baldwinson of TNG.
Check out all the results on Twitter and at coverawards.ca.
 

NMAF Newsstand Displays at Chapters Indigo extended until Nov 2

As part of its mandate to promote award-winning Canadian magazines to readers across the country, the NMAF has partnered with Indigo Books & Music Inc to showcase this year’s National Magazine Award winners in special displays at 91 Chapters and Indigo bookstores across the country, and now this special publicity effort has been extended until November 2.
Visit your nearest Chapters or Indigo bookstore and look for the special displays, and pick up a copy of National Magazine Award-winning titles like Chatelaine, Azure, ELLE Canada, Fashion Magazine, The Walrus and Cottage Life, Canada’s Magazine of the Year.
Tweet us a photo of the display @MagAwards.
A look at some of the National Magazine Award winners on display:


For this promotional effort the NMAF acknowledges the financial support of the Ontario Media Development Corporation.  An agency of the Government of Ontario, Ontario Media Development Corporation supports the province’s creative economy by providing innovative programs, services and funding for the film and television; book and magazine publishing; interactive digital media and music industries. www.omdc.on.ca

Magazine of the Year Cottage Life on special display at Chapters Indigo

When the lights came up on the final prize of the 2013 National Magazine Awards, the 500 gala guests at The Carlu and the thousands following the show on Twitter leaned in to hear the following words: “The winner of the award for Magazine of the Year: Cottage Life.”
This month and next, you can find the latest issue of Canada’s Magazine of the Year on a special display at 91 Chapters and Indigo superstores across Canada, alongside many other National Magazine Award-winning titles as part of a new promotional partnership between the NMAF and Indigo Books & Music, Inc. This promotion is made possible in part, through funding from the Ontario Media Development CorporationContinue reading “Magazine of the Year Cottage Life on special display at Chapters Indigo”