NMAF partners with Indigo for national newsstand promotion

Screen Shot 2017-12-05 at 7.32.50 AM
For the past three years, the National Media Awards Foundation (NMAF) has partnered with Indigo Books & Music Inc. to launch a nation-wide newsstand promotion designed to increase awareness about Canada’s best magazines published in both official languages. The NMAF is excited to announce the promotion will be continuing this year.
The participating 2017 award-winning titles will be displayed in a dedicated NMA newsstand frame in 89 Indigo superstores across the country. Specifically designed to help Canadian publishers make a statement on newsstands — a challenge in a market that is more competitive now than ever — this promotion provides a one-of- kind opportunity for magazines to increase their visibility and grow their newsstand sales and subscriptions.

Store 965
Tweet us a photo of the display (or you with it) @MagAwards.

Publications taking part in this initiative include 2017 Magazine of the Year winner Cottage Life, as well as nominees and award winners Arc Poetry, Brick, Canadian Notes & Queries, Caribou, Chatelaine, ChâtelaineChickaDEE, Esse Arts + OpinionsFASHION Magazine, Geist, GRAND, Jeu Revue de théâtre, L’actualité, Literary Review of Canada, Maclean’s, MusicWorks, Nouveau Projet, Prairie Fire, Prefix Photo, Ricardo, SAD Mag, The Feathertale Review, The Malahat Review, The New Quarterly, THIS Magazine, Toronto Life and United Church Observer.

The NMAF, whose mandate is to recognize and promote award-winning Canadian magazines and content, strives to implement initiatives that help publications thrive in the evolving magazine industry. With this newsstand promotional campaign,  made possible thanks to the generous support of the Ontario Media Development Corporation, the Foundation is providing publishers with a distinctive opportunity to leverage their prestigious distinction, maximize their impact on newsstands and bolster their readership.
Visit any Indigo Superstore to see the Best Magazines of 2017.
 

NMAF partners with Indigo Books & Music on Ontario newsstand promotion

For the third year, the National Magazine Awards Foundation (NMAF) is partnering with Indigo Books & Music Inc. to launch an Ontario-wide newsstand promotion designed to increase awareness about Canada’s best magazines in 2016 published in both official languages.
With this strategic initiative, the NMAF strives to provide award-winning Canadian nma_medalistdisplay_2016_square_v1publishers the opportunity to cost-effectively maintain or improve newsstand sales, subscriptions and magazine visibility within the highly competitive North American market by jointly marketing their nationally recognized award on newsstands.
For eight weeks starting today, this year’s participating award-winning publications will be displayed in a special NMA newsstand frame in all Ontario Indigo superstores. Magazines taking part in this initiative include 2016 Magazine of the Year winner Maisonneuve, as well as award winners Canadian Notes & Queries, Cottage Life, DTK Men, Maclean’s, Ricardo, Sportsnet, The Walrus, THIS Magazine and Toronto Life.


The NMAF, whose mandate is to recognize and promote award-winning Canadian magazines and content, strives to implement initiatives that help publications thrive in the evolving magazine industry. With this newsstand promotional campaign, the Foundation is providing publishers with a distinctive opportunity to leverage their prestigious award in order to maximize their impact on newsstands.
This promotional initiative was launched for the first time in 2014. Last year, a total of 7,852 magazine copies from 18 different publications from were sold during the six week campaign (Oct-Nov) which generated 173% more revenue than the year before.
The NMAF gratefully acknowledges the generous support of the Ontario Media Development Corporation (OMDC) to make this project possible.
Visit any Ontario Indigo Superstore to see the Best Magazines of 2016.