The National Magazine Awards Foundation (NMAF) is pleased to announce the launch of a nationwide newsstand promotion designed to increase awareness about Canada’s top award-winning magazines. This strategic partnership with Indigo Books & Music, Inc, part of the NMAF’s mandate to promote award-winning magazines and content, will run from September 22 to October 18. During this period, this year’s eligible winning publications will be featured in a special NMA display in 91 Indigo and Chapters superstores across the country.
More specifically, the objective of this initiative is to significantly increase single-copy sales of award-winning magazines by providing publishers with the opportunity to leverage their prestigious, nationally recognized award through a group marketing effort to increase newsstand sales, magazine awareness, and future subscriptions in a cost-effective manner.
While print publications are rising to meet the challenges and opportunities of the digital era, the newsstand remains a significant place of reader engagement. With this promotion, the NMAF’s goal is to provide magazines with a unique opportunity to showcase their award-winning status and to maximize their impact on the newsstand.
Participating magazines include Magazine of the Year winner Cottage Life, as well as award winners Azure, Chatelaine, ELLE Canada, FASHION Magazine, fshnunlimited (f.u.), Little Brother, Maclean’s, Prefix Photo, Sharp, Sportsnet, The Walrus, This Magazine, Toronto Life, and the United Church Observer.
We’ll be featuring each of these participating magazines here on the Magazine Awards blog in the coming weeks. And be sure to visit your local Chapters Indigo to check out the special NMA display. Follow us on Twitter @MagAwards for more updates.
For this promotional effort the NMAF acknowledges the financial support of the Ontario Media Development Corporation, and gratefully thanks Indigo Books & Music Inc. for their support of the NMA newsstand promotion. The NMAF would also like to thank CNW Group.
An agency of the Government of Ontario, Ontario Media Development Corporation supports the province’s creative economy by providing innovative programs, services and funding for the film and television; book and magazine publishing; interactive digital media and music industries. www.omdc.on.ca