This year for the first time the National Magazine Awards are recognizing excellence in tablet magazine publishing. The award for Tablet Magazine of the Year will go to a single issue of a tablet magazine that most successfully fulfills its editorial mandate, represents the highest journalistic standards and serves its audience by maximizing the possibilities of tablet publishing.
This award is supported by the Government of Canada through the Canada Periodical Fund. The winner will be revealed at the 36th NMA Gala on June 7.
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Here are this year’s three finalists for Tablet Magazine of the Year:
Canadian House & Home (The Colour Issue, March 2012). Editor: Suzanne Dimma. Art Direction: Mandy Milks and Shanna Pollard. Contributions from: Brandie Weikle and Trevor Koebel.
What the judges said: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Maclean’s (Canada’s Best Restaurants, September 2012). Editor: Mark Stevenson. Art Direction: Erika Oliveira and Rachel Tennenhouse. Contributions from: John Cullen, Jacob Richler, Liza Cooperman, Stacy Lee Kong, Thushjanthan Sivagurunathan, Tate Young, Brian Coleman and Jeffrey Flores.
What the judges said: “This issue from Maclean’s shows what a special interest publication can do when given the power of a tablet. Restaurant stories, food and atmosphere come alive through engaging images, video and, of course, top-notch food writing. Subdued and classy. The photography and typography really complement each other, and the recipes on every page are a smart and handy touch. It’s useful, slick, and tons of fun.”
Chez Soi (Noël 100% déco, mai 2012). Rédactrice : Solange Beaulieu. Direction artistique : Nathalie d’Amour.
Ce que les juges ont dit : “Bien pensée, intuitive, et le résultat certain d’une vision multiplates-formes réfléchie, l’édition pour tablette de Chez Soi témoigne d’une perspicacité de premier ordre. L’intégration de la vidéo dans la mise en page, et l’utilisation d’images surdimensionnées à fort impact est un concept rafraîchissant. Jusqu’aux instructions pratiques, astucieuses, qui donnent le ton et laissent présager l’expérience de lecture divertissante à venir. La visite de maisons, dans l’édition pour iPad de Chez Soi a été une merveilleuse expérience, qui donne vie au mandat de la publication, d’une manière que n’aurait jamais pu restituer l’édition imprimée. Un produit captivant et enrichissant.”
What the judges said: “Smart, intuitive, and an obvious result of multi-platform thinking, the team at Chez Soi brought their A-game to the tablet edition. Incorporating video into layouts and big, bold images was a fresh concept. Even the how-to instructions are clever and foreshadow the immersive, entertaining experience to follow. Touring homes on Chez Soi‘s iPad edition was a wonderful experience, bringing its mandate to life in a way that print never could. An engaging and enriching product.”
Congratulations to the three finalists for Tablet Magazine of the Year. The winner will be revealed at the 36th annual National Magazine Awards gala on June 7 at The Carlu in Toronto. [INFO & TICKETS]
Meet the NMA Finalists for:
Art Direction for an Entire Issue
Photojournalism & Photo Essay
Best New Magazine Writer
Magazine Website of the Year
Best Single Issue