Matt Blackett, Best Magazine Brand Nominee, Spacing

“Storytelling is uncovering stories that haven’t been told or finding a new way to tell those stories. In our world, we write a lot about inanimate objects, buildings and bridges, so we rely on good storytelling, simply because we’re not writing about people. We’re writing about things that have been around for 100 years, so it’s about getting that hook in there and getting that hook in there early.”

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