Laura Osborne, Best Magazine Brand, Ricardo

“It all starts with a recipe. The recipes that are in the magazine that are on the cooking show and all of the stuff that you need to make those recipes is available in the store. You walk through the store, you can buy everything that you see on the show, in the magazine; you walk into the restaurant, you will be served the food that is in the magazines, on the TV show – it’s just this symbiotic universe.”

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