The National Media Awards Foundation‘s most prestigious individual prize since its inception in 1990 is the Foundation Award for Outstanding Achievement, an award that recognizes an individual’s innovation and creativity through contributions to the magazine industry. The award is open to circulation experts, editors, marketing, sales and promotion professionals, publishers, creators, designers, production managers—in short, to everyone in the industry. It cannot be given posthumously.
The NMAF is delighted to announce that Lisa Whittington-Hill is the recipient of the 2024 Foundation Award for Outstanding Achievement.
Lisa Whittington-Hill has been a stalwart of the Canadian magazine industry for many years. She can do it all. There is almost literally no one else who can so wonderfully fill the roles of publisher, editor, fundraiser, teacher, advocate, mentor, and inspirer-in-chief. At a time when the industry is in peril—and small magazines, in particular, seem perpetually on life support—we need journalists like Lisa more than ever. She swoops in, rolls up her sleeves, and makes publishing possible, all while cultivating the next generation of magazine contributors. The very definition of outstanding, Lisa is one of the most deserving winners of this award.
—NMA Jury

Previous Outstanding Achievement Award Winners
- 2024 Jane Kelly
- 2023 Jennifer Varkonyi and Jean-Paul Gagné
- 2020 Don Gillmor
- 2018 Linda Spalding
- 2017 Joyce Byrne
- 2016 Penny Caldwell
- 2015 Kim Pittaway
- 2014 Michael Fox
- 2013 Kim Jernigan
- 2012 Stephen Trumper
- 2011 Heather Robertson
- 2010 D.B. Scott
- 2009 Terry Sellwood
- 2008 Cynthia Brouse
- 2007 Charles Oberdorf
- 2006 Neville Gilfoy
- 2005 John Macfarlane
- 2004 Paul Jones
- 2003 Stephen Osborne
- 2002 Sally Armstrong
- 2001 Al Zikovitz
- 2000 Ken Rodmell
- 1999 Peter C. Newman
- 1998 Lynn Cunningham
- 1997 Robert Fulford
- 1996 James Ireland
- 1995 Catherine Keachie
- 1994 Jean Paré
- 1993 Don Obe
- 1992 Barbara Moon
- 1991 Lloyd Hodgkinson
- 1990 Michael de Pencier
- 1989 Prue Hemelrijk
