About the Emcee

The National Media Awards Foundation is delighted to announce that this year’s Master of Ceremonies for the National Magazine Awards’ virtual event will be award-winning writer, editor, content strategist and journalism instructor, Sandra Martin.

“If there’s one thing this industry has become good at, it’s the ‘pivot.’ After more than 20 years in the industry where I began as a print writer and editor, I’ve lived through more than a few pivots—and I have such extraordinary respect for the way magazine publishers today have moved to respond to Canadians’ hunger for content that helps them understand and navigate these strange and challenging times. The National Media Awards Foundation deserves the same admiration for its ability to pivot to a virtual format for this year’s awards presentation, and I’m incredibly honoured to emcee this first-ever virtual event. Journalism is a calling for the entrants, finalists and winners of this year’s National Magazine Awards: they deserve this time in the spotlight, to connect with peers.”
~Sandra Martin

Informed by her rich and varied 20+ years as a journalist and audience specialist, Sandra E. Martin is a multiplatform content strategist, an instructor at Ryerson University’s School of Journalism, and Editor-in-Chief of award-winning magazine, MoneySense.

During her tenure as Editor-in-Chief of Canadian Living, the magazine won numerous accolades and maintained its place as the most-read paid women’s lifestyle publication in print and online.

Previously, Sandra helmed the highly successful launch of Walmart Live Better/Vivre mieux Walmart, and served in senior editorial capacities at Today’s Parent. Her byline has appeared in the Globe and Mail, Cottage Life and the National Post, among others. She is a two-time National Magazine Awards finalist, and a repeat NMA judge.

This year’s National Magazine Awards event will be live-streamed on June 12 at 7PM ET via Facebook. To help bring this year’s celebration to the industry across the country, the Foundation is requesting a pay-what-you-can donation (we suggest $25) in lieu of ticket costs. As a small charitable organization, these donations are vital to the Foundation’s ability to honour this year’s winners and nominees through this virtual gala.