Happy Holidays from the National Magazine Awards Foundation


From all of us at the National Magazine Awards Foundation, have a happy, healthy and safe holiday season. Our office will be closed from 22 December  – 2 January, but during that time you may still submit your entries to the National Magazine Awards via our online submissions portal. The early-bird deadline for entries is January 11.
May your stockings be full of magazines, and may the new year greet you with great stories waiting to be read.

The National Magazine Award for Best Magazine Brand


We know that magazine publishers work hard to extend their brand across multiple platforms to attract readers and grow their business, and this year the National Magazine Awards Foundation will recognize this ingenuity with the award for Best Magazine Brand. Whether you’re advancing your publishing mandate with mobile apps, radio and television broadcasts, live events, SIPs, social media campaigns or other innovations in audience engagement, we want to recognize your work and showcase your brand to the industry.
CRITERIA
The award for Best Magazine Brand will go to the publication whose brand best delivers on its editorial mandate through at least three platforms. The platforms may include but are not limited to a print or digital magazine, a website, SIP(s), mobile app(s), tablet edition, social media, television shows, radio broadcasts and podcasts, live events, innovations in print or digital media and other forms of audience engagement.
SUBMISSION REQUIREMENTS
Publishers must complete the online application and submit in hard copy four (4) copies of a submission package which must include:

  • a) A cover letter of maximum two pages summarizing the strength of the publication’s brand identity against its editorial mandate and the achievements during 2014;
  • b) Any print edition of the magazine from 2014, if applicable; and
  • c) Any supporting documentation (such as links to social media, summaries of research, event materials, products, etc.) that attests to the success of the brand in 2014.

FEES AND DEADLINES
The application fee for Best Magazine Brand is $175 +HST. All supporting materials must be received by January 19.
FINALISTS AND WINNER
A shortlist of three finalists will be announced on May 4 and all finalists will receive a certificate and recognition in NMAF publications and at the awards gala. The winner will be announced on June 5 at the 38th annual National Magazine Awards and be promoted to the Canadian magazine industry and public in a promotional campaign whose goal is to showcase the winner’s branding strategy as a benchmark of excellence and an inspiration to others.
Submit today at magazine-awards.com. Final deadline: January 19.

Holiday Magazine Subscription Guide


The deadline is approaching fast — for holiday gift shopping. (Also for the National Magazine Awards, but that deadline is January 19.) Looking for pleasurable, readable, can’t-put-down-able gift ideas. Here’s a list of gold-winning magazines from this past year’s National Magazine Awards and their subscription deals.
Cottage Life: Canada’s reigning Magazine of the Year has a fantastic online store with gift ideas for every Canadian. Plus, subscribe to Cottage Life print and digital editions for just $29.75 for a year.
The Walrus: Want some of this country’s best magazine writing and art in one compelling package? Get two years of Canada’s most award-winning magazine (Gold medals in Society, Politics & Public Interest, Travel, Best Single Issue, Magazine Website Design, Words & Pictures and One of a Kind) for under $50. Plus, the Walrus store – awesome gift ideas.
Maclean’s: Awarded Canada’s Magazine Website of the Year as well as Best Online Video and Best Short Feature; get a one-month free trial of the digital edition via Next Issue, plus access to back issues and over one hundred magazines in one app.
Maisonneuve: A one-year subscription to one of Canada’s best and most beautiful literary and arts magazines (4 Gold National Magazine Awards last year for Illustration, Spot Illustration, Photojournalism and Health & Medicine) is only $20!
Report on Business: Get Canada’s leading business magazine, winner of National Magazine Awards for Business reporting, Portrait Photography and Magazine Covers, among others, with your Globe and Mail subscription.
Legion Magazine: A double National Magazine Award winner this past year in Service: Health & Family and Investigative Reporting, Legion pursues top-notch journalism dedicated to Canadian veterans and their families and anyone with an interest in Canadian history. Five-year subscription for under $50. Read our interview with Legion general manager Jennifer Morse for more info about this great mag.
THIS Magazine: Almost 50 years old and still one of Canada’s top independent magazines where many emerging writers and investigative journalists are published, including Catherine McIntyre, winner of last year’s award for Best New Magazine Writer. Gift subscriptions for as low as $15 per year.
Western Living: Winner of 4 National Magazine Awards this year, Western Living is all about how to live well, healthy and in style in Western Canada. Get a one-year digital subscription for just $17.99.
Little Brother: One of Canada’s newest literary magazines, Little Brother won the NMA for Fiction this past year. Get 4 issues of the magazine for $50 and enjoy some of Canada’s best literary arts. Read our interview with publisher Charles Yao.
Azure: Canada’s premier architecture and design magazine, winner of the NMA for Creative Photography, get one year (8 big, bold issues) for less than $40.
Eighteen Bridges: Winner of the National Magazine Awards for Essays, Profiles and Arts & Entertainment, this Alberta magazine is always a great read. Get a year for $25.95. Read our interview with editor Curtis Gillespie to find out more about Eighteen Bridges.
Sportsnet: Canada’s ultimate sports magazine, winner of the NMA for best tablet edition. Get 26 issues for less than $30.
United Church Observer: Winner of the National Magazine Award for Science, Technology & the Environment, this veteran Canadian magazine will surprise you. Get a year’s subscription for $25.
Malahat Review: The winningest literary magazine of all time and winner of this year’s award for Personal Journalism, give a gift subscription for $35 for a year for some of Canada’s best poetry, fiction and creative non-fiction.
Prefix Photo: Get one year of Canada’s most alluring contemporary photography magazine, and NMA winner for Art Direction, for less than $30. That special photographer friend will be thrilled.
Hazlitt: The online magazine from Penguin Random House will help you discover great writing again. Browse the bookshop for Hazlitt’s anthologies and eBooks featuring National Magazine Award-winning writers.
Flare: Consistently one of Canada’s most award-winning fashion magazines, get one year of all-access print and digital editions for $14.95.
ELLE Canada: Winner of the National Magazine Award for Beauty, ELLE is one of Canada’s most popular magazines for good reason – incredible fashion, beauty and lifestyle content. Print and digital subscriptions available.
Other great fashion magazine ideas: Sharp | fshnunlimited
Check out the National Magazine Awards archive for more great magazine discoveries, plus all the winners from this past year’s National Magazine Awards.
Submissions are now open for the 2014 NMAs.

Off the Page, with Jennifer Morse & Legion Magazine


Off the Page is a regular interview series produced by the National Magazine Awards Foundation. Today we chat with Jennifer Morse, general manager of Legion Magazine, winner of the National Magazine Awards for Investigative Reporting and Service: Health & Family at this past year’s gala.
NMAF: Tell us a bit about Legion and its readers.
Jennifer: Legion is an independent magazine and one of Canada’s oldest continuously published magazines, founded in 1926. Our mandate is straightforward: Bring the stories of Canada to as many Canadians as we can, with a focus on Canadian military history and issues facing members of the military, veterans, their families and communities. We blend a mix of stories—often by some of Canada’s top historians—with iconic images, using words and pictures to excite Canadians about their history.
We’re not a magazine that is focused just on profit. We have a small, dedicated staff and a budget—like many magazines—that is limited. But we’re passionate. We have a readership, including print and online audiences, of more than 640,000, which is wonderful. Our readers really trust us to deliver quality journalism.

“One Martyr Down” by Adam Day (Legion); Gold Medal, Investigative Reporting, 2013

NMAF: Earlier this year, Legion Magazine’s commitment to excellent journalism was recognized with two Gold National Magazine Awards: one in Service: Health & Family (“Lest We Forget,” which is about veterans struggling with PTSD) and the other in Investigative Reporting (“One Martyr Down,” the incredible story of the death of a Canadian soldier serving with UN Peacekeepers in Lebanon during the Israel-Hezbollah war of 2006). How do these stories exemplify Legion’s publishing mandate, and what kinds of responses have you received from readers about these stories and/or the awards?
Jennifer: There has been an overwhelming response. In the last couple of years we’ve made a commitment to publish more longform journalism, which is difficult for publishers; obviously it’s more expensive. But these stories really exemplify our mandate and we want to pursue them no matter how difficult or how limited the resources are.
On those stories in particular we received a great deal of feedback from a cross-section of readers, both military and civilian—lots of letters and comments on Twitter and social media, and it’s great to get that kind of participation. People feel like it’s their story, too. There are a lot of challenges facing Canada’s veterans and a lot of debate about benefits for veterans. Sharon [Adams] really got to the heart of this in the PTSD story and another one [“Collateral Damage: Families in the Wake of War,” which won Honourable Mention at the National Magazine Awards]. These stories have been talked about in Parliament and the Senate; they are stories that may help lead to change. The recent announcement [that the government will commit $200 million to military mental-health care and benefits] I think had a lot to do with Legion’s work.
When we won the National Magazine Awards, lots of people—readers—contacted us to congratulate our writers and the magazine. These were the first two National Magazine Awards we’d ever won, and it was great for morale in the office. We already knew these stories were important to tell, and the awards and response put a stamp on it. I think readers felt like it was partly their award, too. We were very delighted.
"Collateral Damage" by Sharon Adams (Legion); Honourable Mention, Service: Health & Family, 2013
“Collateral Damage” by Sharon Adams (Legion); Honourable Mention, Service: Health & Family, 2013

NMAF: Is there a measurable impact that winning a National Magazine Award has on the business of Legion Magazine, and where do you see this?
Jennifer: I read a statistic recently about how magazine newsstand sales are soft, down 23% combined in 2012 and 2013. We all know there are challenges out there for publishers. We’ve fortunately had the opposite result over the last two years in that we’ve experienced growth in both direct circulation and advertising.
It’s not always easy for a special-interest magazine such as Legion to succeed on the newsstand. Our special “Normandy” issue was on newsstands when the National Magazine Awards were announced, when we received a lot of news and feedback. And that issue has become one of our best sellers, the top one or two issues of all time. We are also seeing a pick-up in subscriptions via newsstand copies, and we’re forecasting a 14% increase in the second half of this year. Is it related to the awards we won—let’s hope so, but I think absolutely there has been a great impact, and we are thrilled.
NMAF: This time of year is especially significant to Canadian veterans, with Remembrance Day and the WWI anniversary, not to mention the recent attacks on members of the armed services in Ottawa and Quebec. What is Legion presenting to its readers right now?
Legion Magazine, Nov-Dec 2014

Jennifer: In our November-December issue on newsstands now, we have a profile on Julian Fantino, and about the growing frustration of veterans about government neglect. I think the level of frustration being felt is unprecedented and we wanted to address that in the story. Our editorial addresses the Veterans’ Affairs
We want to put these stories in context, to present the facts for our readers, because they are important stories to Canadians. And in a future issue we’ll be covering more of the story about the attack on Parliament Hill.
NMAF: Who should be reading Legion magazine that isn’t right now?
Jennifer: Every single Canadian! A reader recently told me he bought the special Normandy issue for his 90-year-old father, a veteran of the Second World War, who said he found it so satisfying to read something truly about Canada. We’re a country with our own story. I think Legion should be read in classrooms, in senior centres, and anywhere people want to discuss what we’re doing as a country, whether we’re doing it wrong or right. We know there is an appetite for stories like Legion presents, and our readers love the discoveries they make.
Legion Magazine is published six times per year in English with a French insert. In addition to its two National Magazine Awards, Legion also won a Silver Award in Audience Development in 2014 from the Circulation Management Association of Canada for its “Victoria Cross” special issue. Find out more at legionmagazine.com and on Twitter @Legion_Magazine. Check out Legion’s holiday subscription offer for a chance to win a free Apple iPad Air.
The January/February 2015 cover of Legion.
The January/February 2015 cover of Legion.

This interview was edited for length and clarity.
Read more Off the Page interviews with National Magazine Award winners.
The 2014 National Magazine Awards are now open for submissions. Early-bird deadline: January 11.

Farewell, Descant


Descant, the arts and literary quarterly published independently in Toronto since 1970, has announced that its forthcoming 167th issue, Vol. 45, No. 4, Winter 2014, will be its last.
Editor-in-chief Karen Mulhallen posted a farewell note on the magazine’s website, noting that after painstaking efforts to find alternative funding and deliberations among staff and funders, “we have jointly decided that Descant magazine in its present form is no longer sustainable.”

Grants have been in decline for more than five years, although other revenues such as sales and subscriptions have held steady or increased. We have cut costs everywhere we could, but many expenses over which we have no control have continued to spiral up.

Descant has won 6 National Magazine Awards since 1980 for its fiction, poetry and essays, most recently Adam Lindsay Honsinger‘s short story “Silence” in 2009.
What began as a mimeograph forty-four years ago evolved into a robust and stimulating literary magazine that has published works by Anne Michaels, Timothy Findley, Evelyn Lau, Margaret Atwood, Isabel Allende, Tom McGuane, Jane Urquhart, Dennis Lee, Michael Ondaatje and R. Murray Schafer, among many others. Lately its production office has been the historic George Brown building at the corner of Baldwin and Beverly Streets.
Browse through the back issues of Descant for a more complete perspective on what the magazine has published.
From the National Magazine Awards online archive:
Up the Amazon–1959; Mexico–1960” by P.K. Page (Descant), Honourable Mention, Poetry, 2005
Fudge” by Alex Pugsley (Descant), Honourable Mention, Fiction, 2010